Professional services

Tamedia – Bereich Lesermarkt-Services

CRM Evaluation

Lesermarkt-Services in Zurich is responsible for address management subscription management, individual sale as well as inbound and outbound call center service. Approximately 100 employees work in this area.

Tasks in project

  • Definition of scope with the 2BCS CRM landscape
  • Goals

    Evaluation of a new CRM solution. The system should support call center processes, state-of-the-art CRM functionalities and integrate the existing IT landscape of Tamedia well.

    Tasks of 2BCS

    - Analysis of CRM proceses
    - Analysis of IT requirements
    - Use-Cases
    - Request for proposal
    - Business Case