Dr. Martin Stadelmann
Dr. oec HSG
Dr. Martin Stadelmann is an expert in future-oriented customer management and has been accompanying companies of all industries on their way to a holistic CRM for almost 20 years. This combines technical, process-related and strategic requirements with the possibilities of technical implementation - in the sense of realizing a comprehensive customer experience and consistently digital orchestration of the "customer functions" marketing, sales and customer service.
In addition to his main activity as a management consultant, Dr. Ing. Martin Stadelmann Lecturer at the University of St. Gallen and co-founder (2002) of the executive degree program "Master of Advanced Studies in CRM" at the Zurich University of Applied Sciences (ZHAW), where he lectures on various core topics of the offered CRM courses is.
Education
Schools in Switzerland, USA and GermanyStudies in business administration at the University of St. Gallen
Dissertation on digitization («IT for the realization of management tools»)
Focus
Digital Transformation with focus on design and use of the customer interfaceProcess management (analysis, benchmarking, optimization / redesign)
Business Modeling, Business Architecture
CRM strategy, process and organization design, optimization of functional areas marketing, sales, customer service
Customer Journey, Customer Experience, Omni Channel Management
CRM solution desing (functional, technical / IT architecture)
CRM requirement definition / requirement specification and tool / system / integrator selection (SW evaluation)
Experience
Management consultant at Mummert Consulting, Homburg & Partner, Detecon Consulting and ec4u expert consultingLecturer in Business Administration (HSG) and CRM (MAS CRAM at the Zurich University of Applied Sciences)
Private
In a long-standing partnership with HildaResident of Berikon (AG)
Hobbies/leisure: Golf, travel, culinary experiences in every way