Successful CRM Projects: 6 Pitfalls You Can (And Should) Avoid
CRM projects are complex. They affect several business areas and numerous stakeholders. On the way to a successful completion of a CRM project there will be many challenges. To avoid failure, you should consider the following recommendations. The expectations to a CRM system are high. So, why do the solutions often not deliver what companies expect? Moreover, in various areas such as usability, performance, automation or general added value, satisfaction is far below expectations.