2BCS Blog

Dr. Martin Stadelmann

Successful CRM Projects: 6 Pitfalls You Can (And Should) Avoid

• CRM

CRM projects are complex. They affect several business areas and numerous stakeholders. On the way to a successful completion of a CRM project there will be many challenges. To avoid failure, you should consider the following recommendations. The expectations to a CRM system are high. So, why do the solutions often not deliver what companies expect? Moreover, in various areas such as usability, performance, automation or general added value, satisfaction is far below expectations.

Dr. Martin Brogli

Implementing business applications - Testing is the name of the game!

• CRM ERP

Best Practice implementations of business applications highly focus on testing. Testing takes place in numerous cycles with increasing complexity. Testing depends on numerous other aspects of the implementation such as the development, such as data migration and the level of know-how. Successful test managers focus on the three Best Practices described in this article.